Search Engine Optimization for dummies

You have a cool Web site, and a really great product, service, or cause you want people to know about. But visitors aren’t beating down your cyber-door. What happened? The answer, most likely, is that you haven’t made your site irresistible to search engines.

Search engines have a great deal of control over the volume of traffic a Web site gets, because they put your site in front of people searching for your product or service. If you know the secrets of wooing the search engines, you can


Gain greater visibility for your site

Advance your position in the rankings

Avoid techniques that cause search engines to bump your site to the end of the list

Make pay-per-click advertising pay off